15 Best Foundations For Dry Skin

Kosas Tinted Face Oil Foundation

This foundation is perfect the person who still wants their skin to look natural and dewy. Thanks to a concoction of oils like avocado, meadowfoam, red raspberry, jojoba, rosehip and more, this foundation gives your skin all the hydration it needs while offering an enhanced glow and light coverage.

Buy on their website $54

Perricone MD No Makeup Foundation Serum

This foundation gives the skin a moisturizing boost with a thin veil of makeup that includes vitamin E oil, antioxidants, and peptides. The foundation not only works to cover blemishes but also reduces wrinkles, hyperpigmentation, and dull-looking skin with neuropeptides, daisy flower extract, and bisabolol.

Buy at Dermstore $60

Black Opal Even True Foundation

This hydrating liquid foundation is an all-in-one complexion perfecter. Not only does it nourish skin with licorice root extract but also hides imperfections like hyperpigmentation, acne and more well with its lightweight and full coverage formula. The hypoallergenic formula is also safe for sensitive skin.

Buy on Amazon $23

Laura Mercier Tinted Moisturizer

Hoping for a dewy finish? Laura Mercier’s Tinted Moisturizer should be your go-to. It not only protects the skin from sun damage with an SPF of 30, but it also takes away the appearance of skin impurities and adds hydration with macadamia, tamarind seed extract, and kukui seed oil.

Buy at Sephora $47

Fenty Pro Filt’r Hydrating Longwear Foundation

This liquid foundation offers medium coverage and is perfect for those with dry skin because of the infused grapeseed oil and sodium hyaluronate, which helps replenish the skin. The easy-to-use tube is perfect for the girl on the go.

Buy at Sephora $36

Clinique Moisture Surge Sheertint Hydrator SPF

This paraben- and fragrance-free tinted moisturizer offers a full day’s worth of nourishment for all skin types. It’s packed with hyaluronic acid and aloe water for maximum skin health and dewiness. SPF coverage protects skin from environmental aggressors as well.

Buy at Macy’s $53

Armani Beauty Neo Nude Foundation

If you’re in need of an instant hydrating and skin-plumping fix, this foundation should be in your rotation. Hyaluronic acid and moisturizing glycerin are the stars of this buildable coverage show. 

Buy at Sephora $40

Neutrogena Hydro Boost Hydrating Tint Foundation

This lightweight, water gel and hyaluronic acid formula not only leaves the skin more hydrated, but is also oil-free and non-comedogenic, so you don’t need to worry about it clogging your pores.

Buy at Target $13

The Lip Bar Skin Serum Foundation

This foundation has a built-in brush to make application easier for the busy body. The formula lasts for eight hours and is deeply nourishing thanks to hyaluronic acid and Irish moss extract.

Side note: I really don’t like the applicator, it gets very dirty and messy very fast. If you can find another way to use the actual product, such as dispensing some on the back of your hand and then applying it, you’ll love it.

Buy on their website $28

Tarte Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

This foundation is vegan, hypoallergenic, and hydrating—perfect for those with sensitive and dry skin. The coverage is buildable so you’re able to play around with what suits you best on any given day. Babassu, vitamins A & E, hyaluronic acid, fatty acids and antioxidants offer skin nourishment and a plump feel.

Buy at Dermstore $39

Dior Forever Skin Glow Foundation

This foundation not only includes SPF 35 to protect the skin, but also pansy extract, which keeps the skin from drying out throughout the day. The coverage lasts for 24 hours, with a glowing finish that avoids looking too shiny or oily.

Buy at Sephora $52

Chanel Les Beiges Foundation

This foundation features light protective pigment and antioxidants which lessen the damage caused by pollution, free radicals, and blue light. It’s also made up of 40% water which helps to keep the skin hydrated.

Buy on their website $60

UOMA Beauty Say What?! Foundation

This foundation incorporates berry extract for hydration, along with a formula that delivers a flawless, pore-blurring finish. It’s also vegan and paraben-free, making it great for all skin types.

Buy at ULTA $39

Dermablend Cover Creme Full Coverage Foundation

Dermablend’s foundation delivers all-day hydration through a smooth, creamy formula, while also protecting the skin with SPF 30. The coverage stays on for 16 hours, and works wells even over acne, rosacea, and vitiligo.

B uy at Dermstore $39

Mented Skin Foundation

This stick foundation is easy to apply, offers buildable coverage, and moisturizes thanks to sodium hyaluronate, castor oil, and grape seed oil.

Buy on their website $30

VOGUE article

The 11 Best Matte Foundations For A Smooth, Shine-Free Finish

Although some people are using these stay-at-home days to give their skin a break from foundation, others are using this time at home as an excuse to test new base makeup. If you’re wondering what people are loving in the matte foundation category, lucky for you, there’s quite a range of picks to share. These oil-free base products are often assumed to be drying or face-flattening, but that’s not always the case — especially if you pick the right matte foundation formula. 

According to cosmetic chemist Ginger King, it’s the silica powder in the oil-free formulas in matte foundations that makes them dry down with zero shine or dew. “Silica powder helps to absorb oil and is often used in foundation ingredient lists to give a matte appearance,” she says. “Some brands also use clay as a way to keep skin looking matte.”

Knowing that, matte foundations may be the way to go because many of them are also transfer-proof, meaning the product won’t smudge onto your mask. Plenty of non-dewy base products deliver a flawless finish, stave off shine all day, and disguise blemishes. 

New York City-based makeup artist Tommy loves to use a matte base on anyone with oily or acne-prone skin. “I always pull for a matte foundation when working on a client that wants to cover any blemishes,” he says. “I’ll apply small amounts at a time to the face to ensure nothing dries down before I blend it out with a large kabuki brush. If I need more — I add as I go.”

Estée Lauder Double Wear Stay-in-Place Foundation

This liquid foundation is an anti-shine person’s dream. The Estée Lauder Double Wear Stay-in-Place Foundation comes in 56 shades and creates an even skin tone if you’re trying to cover up blemishes. Keep in mind, it’s full coverage, so if that’s not your jam, you can use it as a spot cover-up because it’s also great for that.

$42 (Shop Now)

NARS Soft Matte Complete Foundation

The NARS Soft Matte Complete Foundation is a great pick if you want a matte finish but sheerer coverage. “This hydrating formula has a way of just appearing like real skin, just better,” says Tommy. I believe that the hydrating hyaluronic acid in its formula explains why. Just one drop is enough to cover your entire face with whatever application tool your heart desires.  

$40 (Shop Now)  

UOMA Beauty Say What?! Foundation

Yes, UOMA Beauty’s Say What?! Foundation is matte, but it’s spiked with hyaluronic acid to keep skin hydrated throughout the day. Its creamy texture is a medium-coverage finish in 51 shades — no wonder it has received a Best of Beauty Award.

$39 (Shop Now)

NYX Stay Matte But Not Flat Liquid Foundation

The NYX Stay Matte But Not Flat Liquid Foundation is oil-free, so have no fear of it clogging your pores. Its hydrating, water-based formula is packed inside a squeezy tube, making it a mess-free dream and allowing you to get every last drop of it.  

$8 (Shop Now)

L’Oréal Paris Infallible Pro-Matte Foundation

The L’Oréal Paris Infallible Pro-Matte Foundation is a great pick because it’s affordable, and the coverage is incredible. Apply a pea-sized amount to your forehead, cheeks, and chin, and buff it out with your favorite sponge, brush, or even your fingers. You’ll have a smooth, even base in no time.   

$13 (Shop Now)

Clé de Peau Beauté Radiant Fluid Foundation Matte Broad Spectrum SPF 20 Sunscreen

“The Clé de Peau Beauté Radiant Fluid Foundation is a great splurge because it gives you an even base with its luxurious texture,” says makeup artist Nam Vo. The luxe liquid is infused with SPF 20 and illuminates skin while keeping it shine-free in all the right places.   

$130 (Shop Now

Make Up For Ever Matte Velvet Skin Full Coverage Foundation

If you have oily skin, this one’s for you. The Make Up For Ever Matte Velvet Skin Full Coverage Foundation provides a soft, velvety finish for an ultra-smooth base. It also has oil-absorbing powders in it to keep you completely matte for a full day of Zoom meetings.  

$38 (Shop Now)

CoverGirl Full Spectrum Matte Ambition All Day Foundation

The CoverGirl Full Spectrum Matte Ambition All Day Foundation is the perfect base to wear under your mask. It’s comfortable, soft on the skin, and it’s so full coverage you may want to even skip concealer. Plus, it won’t leave foundation marks on your mask.  

$12 (Shop Now)  

Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation

When Rihanna dropped the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation it paved a way for beauty brands to become more shade inclusive. It also has an insanely good formula that’s never cakey and doesn’t let any shine come through. Tommy suggests applying this formula in dots around the face a blending it out with your favorite foundation brush.

$35 (Shop Now)

HUDA Beauty #FauxFilter Full Coverage Matte Foundation

The HUDA Beauty #FauxFilter Full Coverage Matte Foundation is commerce writer Angela Trakoshis’s favorite foundation ever. “With just one pump, this thick foundation does exactly what its name reads: creates a filter for your face,” she says. It’s matte, it’s lightweight, and those dark spots you want to conceal? They disappear with just one layer of this stuff.  

$40 (Shop Now)  

Clinique Stay Matte Oil-Free Foundation 

The Clinique Stay Matte Foundation is an oil-free formula that keeps your skin looking crease-free all day long. It’s also buildable, so layer it up with your favorite beauty sponge for a more full-coverage effect.  

$31 (Shop Now

ALLURE article

The Prettiest Nude-Pink Lipstick for Every Skin Tone

Finding the perfect pink lipstick can be a balancing act. I’m not talking about your bright fuchsias or orchids or Barbie pinks — I mean those soft, subtle pinks that are almost nude but not quite. The kind of pink you wear when you want people to notice how put-together you look without thinking you spent a whole lot of effort or time. That pink.

With soft pinks especially, it’s important to take your specific skin tone into account, otherwise, you might end with a lip that’s way lighter or darker than you wanted. According to bi-coastal makeup artist Lavonne, the selection process thankfully doesn’t have to be too difficult. “When I look at depth and undertones for a soft-toned petal pink lipstick, I start by looking at the natural color of the lips,” she explains to Allure.

With that perfect shade in hand, application should be a breeze. “I will choose a concealer to neutralize any blue, yellow, green, or purple [undertones] in the lips. This way I have an even canvas to work with,” Lavone explains. “I choose a lip liner to complement the skin tone and then blend it into the lip before applying lipstick.”

To simplify your search for that petal-soft shade, ALLURE editors have broken down the best nude pink lipsticks based on your skin tone below.

Deep: Fenty Beauty Slip Shine Sheer Shiny Lipstick in Retro Rose

Fenty Beauty Slip Shine Sheer Shiny Lipstick is every bit as comfortable as it sounds, thanks to its frictionless formula that’s packed with reparative castor seed oil. Retro Rose, shown above, is a glossy and sheer muted rose tone that looks stunning on deep skin. 

Buy on their website $22

Deep: L’Orèal Paris Rouge Signature Lightweight Matte Lip Stain in I Rule

If you’re the type who likes super-matte lip that could last a zombie apocalypse, L’Orèal Paris Rouge Signature Lightweight Matte Lip Stain is exactly that. When applied on deep skin tones, its deep mauve shade I Rule transforms into the perfect soft pink that’s not too light or ashy. 

Buy at ULTA $12

Deep: Juvia’s Place The Nude Velvety Matte Lipstick in A Mauve Moment

If your skin tone looks best when paired with cooler tones, try Juvia’s Place The Nude Velvety Matte Lipstick in A Mauve Moment. With just a hint of a purple undertone, this velvety matte lipstick brings full-color payoff with just one swipe. 

Buy at ULTA $14

Deep: Uoma Beauty Badass Icon Matte Lipstick in Miriam

Uoma Beauty’s Badass Icon Matte Lipstick in Miriam might look brown at first glance, but when swiped across the lips, its true neutral pink hue comes to life. And if you’ve tried any of the brand’s other lipsticks, you’ll know this one comes with the same suede-like finish and comfort level. 

Buy at ULTA $24

Deep: Beauty Bakerie Cake Pop Lippie in Funnel Cake

With a comfortable formula that lasts way longer than you’d expect for a cream, Beauty Bakerie Cake Pop Lippie in Funnel Cake is a deep pink with strong peach undertones. And thanks to its smaller-than-average packaging, you can pop it in your pocket and take it everywhere with you. 

Buy on their website $10

Medium: Estée Lauder Pure Color Envy Sculpting Lipstick in Rebellious Rose

There’s a reason this shade of Estée Lauder’s Pure Color Envy Sculpting Lipstick won a 2020 Best of Beauty Award. With sheer pigments in a classic muted pink shade, Rebellious Rose looks great on virtually everyone — but especially on medium skin tones with neutral or cool undertones. 

Buy on their website $32

Medium: MAC Matte Lipstick in Kinda Sexy

You can never go wrong with one of MAC’s Matte Lipsticks, especially if it’s in the shade Kinda Sexy. This long-wear matte is equal parts pink, peach, and nude, making it ideal for warm, medium skin tones. 

Buy at ULTA $19

Medium: Milani Amore Matte Lip Creme in Precious

This medium-toned rose shade called Precious from Milani isn’t extremely light or dark, a perfect middle-ground for any medium skin tone. What’s more: Amore Matte Lip Creme glides on as a thin liquid and dries down to a matte finish, which means it’s practically weightless. 

Buy on Amazon $16

Medium: Pat McGrath Lip Fetish Divinyl Lip Shine in Nude Venus

The slightly glossy and lightly pigmented Nude Venus shade of Pat McGrath’s Lip Fetish Divinyl Lip Shines couldn’t make a more perfect neutral pink for medium skin — take it from Cardi B, who wore it in her infamous “WAP” music video. 

Buy at Sephora $36

Medium: KKW Nude Crème Lipstick in 3.5

OK, so KKW Nude Crème Lipstick in 3.5 leans a little more into nude lipstick category than it does pink — still, with strong pink undertones and a super comfortable cream formula, we’d be downright silly not to give it an honorable mention. 

Buy at ULTA $18

Medium: Revlon Ultra HD Matte Lip Mousse in Seduction

A Best of Beauty-winning formula, Revlon Ultra HD Matte Lip Mousse matches even the most high-end lipsticks in terms of pigment, comfort, and overall quality. The shade Seduction might look like a warn nude at first glance, but its soft pink hue will be revealed the moment you swipe it onto your lips. 

Buy at ULTA $10

Light: Charlotte Tilbury Matte Revolution Lipstick in Pillow Talk

If you ask around long-term beauty aficionados, you’ll find that few lipstick shades get as much talk as Charlotte Tilbury’s Pillow Talk Matte Revolution Lipstick (a Reader’s Choice Award winner). And it’s no wonder, considering how pretty this muted light-pink with peach undertones looks on fair skin. 

Buy at Bloomingdale’s $34

Light: Chanel Rouge Coco Flash Lip Colour in Ferveur

Chanel Rouge Coco Flash Lip Colour in Ferveur won a Best of Beauty award in 2019, thanks to its orange-pink tint and the glossy, slippery formula that feels just like a hydrating lip balm. 

Buy at Nordstrom $38

Light: Bobbi Brown Crushed Lip Color in Babe

Bobbi Brown’s Crushed Lip Color in Babe has subtle blue undertones, which pair perfectly with skin tones that have cool or neutral undertones. Even better, this balm-like formula contains reparative vitamin E for added nourishment.

Buy at Nordstrom $29

Light: Huda Beauty Power Bullet Matte Lipstick in Honeymoon

When Huda Beauty named this lipstick formula Power Bullet Matte, it really was not kidding because this formula is as matte as they come — thankfully without sacrificing any comfort. The shade Honeymoon, above, gets its slightly dusky quality from cool lavender undertones. 

Buy at Sephora $25

ALLURE article

5 Black Influencers on How Beauty Brands Can Do Better

Black consumers are calling for a movement, not a moment. Welcome to Artist Spotlight #26 series on my blog.

The year was 2018. Beyonce delivered one of her most historic performances as the first Black woman to headline a set at Coachella. Black Panther and Crazy Rich Asians premiered to fanfare proving that, contrary to popular belief, films with a leading cast of color have global appeal. Yet even though 2018 was a landmark year for representation in various industries, the beauty industry missed the memo.

At the top of the year, Tarte unveiled its new 15-shade Shape Tape Foundation range, where only two shades were designed for darker complexions, a negligent move given that Fenty Beauty debuted just months before with a revolutionary 40-shade collection that was ultimately dubbed #TheFentyEffect. It Cosmetics, BeautyBlender, and several other brands missed the mark, too. How, in 2018, were Black women still fighting to reform the beauty standards that continually fail to recognize consumers beyond “medium tan,” “warm honey,” and “almond?”

In August 2018, seven Black influencers—Monica Veloz, Ofunne Amaka, Jessie Woo, Tiara Willis, Armanda Tounghui, Shanygne Maurice, and Cydnee Black—answered the same question POC have been pondering for years: “Why is it still a struggle to find foundation for dark skin?” 

“When you walk into these beauty corporations, you’ll most likely see a white-dominated office space so, because there aren’t a lot of black voices at the table, there isn’t anyone to say, ‘Hey, this launch is not okay,’ or ‘You need to do something different because these shades are not diversified,'” Willis, founder of the popular Twitter and Instagram account @MakeupForWOC, said at the time. Transparency in companies’ hiring process and leadership board is just as important as delivering a diverse shade range. 

Now, two years later, the beauty industry is in the midst of a reckoning. Following an outcry from consumers and influencers, a slew of brands began broadening their offerings and campaigns to be more inclusive. But sometimes their efforts verge on the performative: In June 2020, as the nation broke out in protests in response to the senseless killings of Breonna Taylor, George Floyd, Ahmaud Arbery, and other acts of violence by police and white supremacists, brands flocked to social media in droves to lend support to the Black community, issuing statements of solidarity and pledges to be more inclusive in the name of being “woke.” There were also many brands who remained mum in the face of social injustice, revealing that if they didn’t care about Black consumers before—both on the shelves and in boardrooms—why would they start now? 

UOMA Beauty founder Sharon Chuter launched Pull Up for Change in response to the brands’ silence, an initiative demanding that companies come forward with a demographic breakdown of their employees to demonstrate they’re more than just talk. Once a buzzword brands used to hide behind their shortcomings, will inclusivity move beyond trend to become an ongoing movement?

Ofunne Amaka

Would you say the beauty industry is still failing people with darker skin tones?

I would say no, it’s not failing us but I feel brands are getting a little bit too comfortable. With everything going on with Black Lives Matter movement, we’re seeing an uprising happening, and within that uprising demanding for basic human rights, we’re also seeing a lot of calls to action for black creators, creators of color. And in that, you’re seeing so many disparities that still happen behind the scenes that haven’t been addressed.

On the surface, yes, we’re getting more foundation shades and better campaigns, so brands have made a lot of progress. But that’s not to say Black people can relax now. No, we have to keep demanding that if you’re going to launch something that has 60 shades, make sure all the shades are available in-store and that people know how to find their shade—that’s one of the areas of the makeup industry that almost never gets talked about, the in-store experience. Retailers will say, “Oh, we can’t have this many shades because of the space,” or “These units don’t sell.” That relationship between the brand and the retailer, and that relationship between the retailer and the consumer needs to be worked on more.

When you put out products for people, you have to realize that there’s actually people on the other end of the buying process that will be introduced to your product for the first time. Having only select shades in stores or not enough deep shades to begin is frustrating. Is that the first impression you want to give?

This call for diversity in beauty extends beyond shade ranges to opportunities for Black creators, too. As an influencer, what has been your experience trying to obtain opportunities and ensure you’re being paid fairly?

I do all my deals on my own and it’s hard to not get taken advantage of because there isn’t a lot of transparency in terms of what’s the going rate for X, Y, Z type of project. Sometimes, people just don’t want to pay my rates. I have decide to not pursue opportunities from brands that don’t value what I’m doing, or don’t want to pay what I’m worth. 

I had a post on Instagram that basically was just alluding to the fact that “diversity” has to go farther than just posting someone on your Instagram page. Are you paying them? Are you making them feel heard behind the scenes? Do they have a voice? That just goes for employees, too. Because there are sometimes the lone black employee on a team, and they might have an opinion, and it might not be heard, or they might not feel comfortable voicing it. So, we’re in a great place with that right now. A lot of people are being offered things that look like opportunities, but they’re often exploitation.

Thankfully, there’s an Instagram page called it’s Influencer Pay Gap, and people send anonymous DMs to the Instagram listing their age, race, sexual orientation, and follower count is, and how much they’ve been offered to do a project. Accounts like these are providing some transparency in terms of what people are getting offered and what people are getting paid.

Shanygne Maurice

What changes have you seen in the makeup industry since 2018?

Two years ago, it seemed as if every brand was in a race of who could put out the most foundation shades. And people got lost in the idea that just having a lot of foundation shades means they’ve cracked the code on diversity when, really, if the rest of your brand isn’t consistent then you didn’t do anything meaningful. There are brands that have gotten better since then. But there are some brands who either put out their inclusive shade ranges in the last two years, and didn’tkeep the same energy with concealer, bronzer, contour, etc. 

Especially right now in 2020, it seems it’s the year of bronzers and every brand is putting out their own bronzer. I did a video swatching the latest bronzers and a lot of them—between their advertising and what the product actually looks like—there was a disconnect there because the shades didn’t match IRL. It goes to show how genuine some of these brands are, because if you have to Photoshop a color to make it look dark online but ashy or lighter in person, that says a lot about how a brand views us. We’re clearly not important enough for them to put any effort into making products for us.

Is there truly hope for brands to “keep the same energy” or do you feel like the same outdated outlook persists behind these launches?

Well, minimal effort was being put in before this whole “inclusive” wave. Before the Black Lives Matter movement that’s going on right now, it’s always been a thing. But before it became as widely talked about as it is right now, before George Floyd’s death, you could see that the inclusive marketing that some brands were using was already starting to die down. And I’m happy it’s been brought back up again because of the current place that we’re in right now. 

You can look on a brand’s Instagram page and scroll back to 2019 and see what maybe one dark-skinned person on there, maybe throw in a couple other people of color. But a brand drops 60 foundation shades and deserves a pat on the back? That energy wasn’t being kept until right now. And right now everyone with Pull Up or Shut Up, putting out their business, brands are reaching out to black creators. Even now some people have already said that that energy has started to die down. It’s a matter of if a brand genuinely wants to do better, they’re going to. It will become clearer to see which brands hop on for the moment and then go back because championing diversity is too much work for them.

What’s your advice to the Black consumers who are finding it hard to trust any brands these days?

Write down the names and take screenshots of how brands are responding to the current climate and Pull Up or Shut Up. In a few months, revisit those brands to see if they stayed true to their words, especially since right now, we need 18 new releases. So it really puts these brands in a competitive place where they’re going to have to put your money where your mouth is, because if brand A and brand B release something, but brand B does better, then brand B is probably going to get that person’s purchase. Spend your money on brands that support you year-round, not just for the moment.

Monica Veloz

What do you want to see more of from brands moving forward? 

Transparency and dialogue. In the past few weeks, there were brands that have called me and said, “Listen, we just want to hear from you and how you’re feeling.” I’m Black and it’s been awful but I’m glad brands are trying to do the work to make Black influencers feel seen and heart. I’m talking huge brands that were like “Listen, whatever it is, whatever concerns you have, whatever you need from us. We’re trying to show our support. How can we show our support?” So I want to see more brands trying to be completely transparent because I only align myself with brands that align with me as a person. 

Also, diversity isn’t only a 40-plus shade range. What about the LGBTQ representation? Don’t support the LGBTQ community for just one month and then move on. I’m definitely am seeing a lot more diverse campaigns but it has to be the standard. The current uprising in beauty and the Black Lives Matter movement forced brands to really step up and realize that they need to make a change. I’m sure it scared the hell out of a lot of brands. Good for them.

As a frequent makeup shopper, where else do you see brands missing the mark?

Undertones. I think a brand came out with 100 shades but where are my undertones? To find your perfect foundation shade, you have to understand undertones. Understanding undertones makes it easier to shop online, especially now that we can’t go in stores and play in makeup or swatch. A foundation range is only as good as the undertones it offers. I’ve played with several different foundations and I still reach for my Fenty Beauty foundation because she understands my undertones. It’s lazy to throw out a foundation with limited undertones because not everyone is warm or golden honey or orange. Brands need to get specific with these shade ranges because black women, black people are not just one shade. We’re not as red. We’re made up of a range of beautiful colors and tones that should be reflected in the products we spend our money on. 

Tiara Willis

What has the Pull Up or Shut Up campaign revealed to you about some of the beauty brands you’ve supported?

Basically what we already knew: There’s a real lack of diversity in the boardrooms of our favorite brands. If there’s lack of diversity, there’s going to be a lack of faith, you’re going to see a lack of ideas and a lack of understanding. If there was a black woman at that board meeting, or a black cosmetic chemist who was in there making those formulas, they would obviously be like, “Oh, I have black family members. I’m black. These shades don’t actually work on us.” And they would actually be that voice to say something. 

Diversity in boardrooms is one thing, but where else are brands lacking? 

It’s easy for brands to create an extensive range, but they’re not doing the necessary work to actually try it on black skin. Chemists are putting strong green undertones or pink undertones that would normally work for others, but that’s not realistic for darker skin tones. When it comes to bronzers and blushes, and the other steps of makeup, there is a lack there with finding colors that suit dark enough. Think of influencers like Nyma Tang. She had a whole video where she spent hundreds of dollars buying all the bronzes before trying them all and none of them worked for her. It’s 2020. It doesn’t make any sense. 

Jessie Woo

What has the Pull Up or Shut Up campaign revealed to you most about some of the beauty brands you’ve supported?

It’s not enough for the black community that these beauty brands want to expand the shades. We want to see us represented in the offices too. We want to see black people represented on the executive board. Who are decision-makers? We want to know that you are being inclusive all the way around, not just with your shades. We want to know that black people actually have opportunities within your company. I think that this is what this movement is all about. Black women spend the most money in the beauty world, so if we’re spending the most money we need to be represented. We need to have a say so in what’s going on in these companies.

How has finding your foundation shade become easier? 

Finding my shade has become easier because I’m purchasing from black beauty brands more than before. UOMA Beauty, Juvia’s Place, Fenty Beauty, there are a lot of different black owned beauty brands that are coming out and cater to us. Who can speak to our shades better than us? Shopping for my complexion is easier because I’m supporting products made for us, and by us. Just keeping it real. Pro tip: find brands that represents me and you won’t get disappointed. 

What’s your general advice to brands that want to do better? 

Look around your office then you’ll know where to start. See who’s not there, you know where to start. It’s that simple, really. When brands or companies try to make it seem like it’s so hard, no it’s not. Just look around. Are there black women here? No. Hire them. Where they at? Be intentional about being “inclusive”. You can’t be inclusive without being intentional. Initiatives like Sharon Chuter’s Pull Up For Change are needed. It’s going to change the hiring process. It’s going to change how these companies look at us. They’re going to have to finally look at us and say, “Okay dang, we really got to listen to these black women. We really have to listen to them because not only do they have these platforms. But then they have these platforms that can influence the buying power.” 

ELLE article

21 Of The Best Concealers To Give Tired Skin A Boost

Whether you need it to cover a blemish, lift dark under-eye circles, or simply even out skin tone, finding the best concealer for you and your skin can be game-changing. In fact, now that fresh, luminous skin is wholly in (and we’re all about cutting down on time spent in front of the mirror), concealer is the one product we all really need to get right. Many make-up artists actually recommend forgoing foundation in favour of a good concealer applied in all the right places: on reddened areas, spots, hyperpigmentation, and anywhere that needs brightening.

Of course, different occasions (not to mention skin types) call for different concealers, and it can be a minefield finding the right one for the job. Those who want to cover blemishes might look for a kind-to-skin concealer which is formulated with ingredients like salicylic acid to unclog pores, while mature skins should look for a concealer with a subtle, sheer coverage that won’t settle into fine lines, but instead will bring the glow. What everybody wants – whatever their skin type – is a flexible, elastic concealer that melts seamlessly into skin, delivering smooth, even coverage.

Formulations have come on in leaps and bounds in the last few years – you will be hard-pressed to find anything that imparts a cakey effect now. But if it does, it might be down to the way you’re applying it. Many make-up artists recommend applying concealer with your fingers, since the warmth from your skin helps melt the product into skin for an imperceptible finish – although make sure you do so with clean hands. For those who prefer a brush, look to Artis – its brushes are the best for buffing product into skin.

Once you have found the best concealer for you, your skin will thank you. For all of your texture, finish and coverage requirements, here is British Vogue’s edit of the best concealers to buy now – from Tom Ford’s Emotionproof Concealer (great for weddings), to MAC’s Studio Fix Conceal & Correct Palette.

Best For Long Wear: Tom Ford Emotionproof Concealer

We all have those occasions when we know tears will roll. That’s when you need Tom Ford’s Emotionproof concealer – it will stay put through those trying moments.

Tom Ford Emotionproof Concealer, £42, available at Selfridges.com.

Best For Long Wear: Laura Mercier Flawless Fusion Ultra-Longwear Concealer

Designed to diffuse light for a soft-focus appearance, Laura Mercier’s Flawless Fusion Ultra-Longwear Concealer works wonders on dark circles, but remains more or less undetectable on the skin. Shades are divided into cool, warm and neutral undertones, making it easier than ever to find your perfect match.

Laura Mercier Flawless Fusion Ultra-Longwear Concealer, £24, available at CultBeauty.com.

Best For Long Wear: Yves Saint Laurent All Hours Concealer

True to its name, this liquid concealer lasts for up to 16 hours and won’t budge no matter how much humidity you are hit with.

Yves Saint Laurent All Hours Concealer, £23, available at Selfridges.com.

Best For Long Wear: BareMinerals BareSkin Stay-In-Place Liquid Concealer

For something that lasts but is still lightweight, look to this BareMinerals concealer, which has numerous skincare benefits, too. 

BareMinerals BareSkin Stay-In-Place Liquid Concealer, £24, available at Feelunique.com.

Best For Long Wear: IL MAKIAGE Fck I’m Flawless Concealer

For a vast spectrum of shades that is sorted by skin tone and undertone, to make finding your perfect shade easier, this longwear concealer is the ultimate for covering all manner of skin concerns, from blemishes to under-eye circles. A must-try.

IL MAKIAGE F*ck I’m Flawless Concealer, £24, available at IlMakiage.com.

Best High Street Concealer: L’Oréal Paris True Match Eye Cream In A Concealer

The ultimate hybrid product, this concealer is also an eye cream that is packed with hyaluronic acid to hydrate and brighten the delicate skin around the eyes. It’s also less than £10. 

L’Oréal Paris True Match Eye Cream In A Concealer, £9.99, available at Lookfantastic.com.

Best High Street Concealer: Benefit Boi-Ing Industrial Strength Concealer

Creamy and soft, this concealer will disguise anything you’ve got – and will stay put for hours.

Benefit Boi-Ing Industrial Strength Concealer, £19.50, available at Lookfantastic.com.

Best High Street Concealer: Clinique Beyond Perfecting Foundation And Concealer

If you like to keep the products in your make-up bag to a minimum, look no further than Clinique’s dual foundation and concealer, which offers full coverage and a flawless finish.

Clinique Beyond Perfecting Foundation And Concealer, £28.50, available at Selfridges.com.

Best For Full Coverage: BECCA Ultimate Coverage Longwear Concealer

Known for products that make skin glow, Becca’s longwear concealer is no exception: it utilises light pigments to blur fine lines, pores and uneven texture while imparting a satin finish, which makes skin look fresh and radiant.

BECCA Ultimate Coverage Longwear Concealer, £21, available at SpaceNK.com.

Best For Full Coverage: Marc Jacobs Beauty Accomplice Concealer & Touch-Up Stick

For those who like a full-coverage concealer that isn’t cakey, look no further than Marc Jacobs’s offering, which is formulated with snow mushroom to help hydrate as it conceals.

Marc Jacobs Beauty Accomplice Concealer & Touch-Up Stick, £24, available at HarveyNichols.com.

Best For Full Coverage: Uoma Beauty Stay Woke Luminous Brightening Concealer

A brilliant shade range for all undertones, plus fun packaging, make for a must-buy concealer that, importantly, is also small enough to fit inside any purse or clutch bag you own.

Uoma Beauty Stay Woke Luminous Brightening Concealer, £21, available at Selfridges.com.

Best For Full Coverage: Estée Lauder Double Wear Instant Fix Concealer

Double Wear foundation is a best-seller for a reason, so if you’re a fan of the classic Estée Lauder foundation, you’ll love this full-coverage finish concealer. The dual-ended wand has one side that dips into a hydrating base to prep the area, while the other gives instant brightness and coverage.

Estée Lauder Double Wear Instant Fix Concealer, £25, available at EstéeLauder.co.uk.

Best For Under-Eyes: Nars Radiant Creamy Concealer

Nars’s award-winning concealers are truly amazing. This particular one is popular for its medium to buildable coverage, which allows for correction with a more natural and dewy finish – it works perfectly on fine lines under the eyes.

Nars Radiant Creamy Concealer, £24, available at CultBeauty.com.

Best For Under-Eyes: Dior Diorskin Forever Undercover Concealer

Using clever adaptable pigments, this fluid concealer is as good on grey, sallow skin as it is on red, raised skin. The angled doe-foot applicator allows you to apply small amounts in delicate areas (like under the eyes), or sketch a little more broadly across larger areas if needed.

Dior Diorskin Forever Undercover Concealer, £22.50, available at Boots.com.

Best For Under-Eyes: Erborian BB Eye Touche Parfaite

With purslane, a powerful antioxidant that is also anti-inflammatory, this concealer is as good at being an eye cream as it is obscuring under-eye bags.

Erborian BB Eye Touche Parfaite, £34, available at SpaceNK.com.

Best For Under-Eyes: Sarah Chapman Eye Insurance SPF 30 Protecting Eye Tint

If it’s a light-reflecting glow you want under your eyes, rather than anything too full on, Sarah Chapman’s new eye tint is your guy. This light-as-air formula is primed to make you look more awake, and simultaneously firms, brightens and protects from UV damage, thanks to an SPF of 30.

Sarah Chapman Eye Insurance SPF 30 Protecting Eye Tint, £48, available at SarahChapmanLondon.com.

Best For Mature Skin: Chantecaille Real Skin & Eye Face Stick

Creamy, lightweight and in a travel-friendly stick format, Chantecaille’s concealer is a must-try for those who like a soft touch.

Chantecaille Real Skin + Eye Face Stick, £57, available at Lookfantastic.com.

Best For Mature Skin: Bobbi Brown Intensive Skin Serum Concealer

If you’re keen to treat your skin to some nourishment while disguising blemishes, look to Bobbi Brown’s hybrid serum concealer; expect a fresh, flawless finish and hydration thanks to mushroom, Indian tree root and bamboo grass extract within the formula.

Bobbi Brown Intensive Skin Serum Concealer, £30, available at Selfridges.com.

Best For Mature Skin: Kevyn Aucoin The Etherealist Super Natural Concealer

Imparting a bright finish, this concealer feels like satin and contains brightening pearls to help lift areas of darkness or uneven skin tone. It’s particularly brilliant for underneath the eyes.

Kevyn Aucoin The Etherealist Super Natural Concealer, £24, available at SpaceNK.com.

Best All-Rounder: MAC Studio Fix Conceal & Correct Palette

Can’t find the exact concealer shade for you? One of MAC’s six-part palettes will have you covered in both winter and summer as your skin tone changes – you can also layer or blend for the ultimate colour match.

MAC Studio Fix Conceal & Correct Palette, £30, available at Selfridges.com.

Best All-Rounder: Glossier Stretch Concealer

Elastic micro-waxes mean that Glossier’s Stretch Concealer never settles into fine lines, whilst the oil-packed formula gives it a dewy finish. Perfect for subtle, natural-looking coverage.

Glossier Stretch Concealer, £15, available at Glossier.com.

Best All-Rounder: Charlotte Tilbury The Retoucher

The Retoucher does exactly what it says on the tin. Perfect for concealing blemishes and imperfections, its lipo-siliconic compound provides a traceless, plaster-like cover which blends seamlessly into the skin.

Charlotte Tilbury The Retoucher, £25, available at CharlotteTilbury.com.

Best All Rounder: Giorgio Armani Luminous Silk Concealer

If you’ve tried Giorgio Armani’s cult Luminous Silk foundation, you’ll know how brilliant it is at offering just the right amount of coverage and the ultimate radiant finish. The concealer is just as good, and blends seamlessly into skin.

Giorgio Armani Luminous Silk Concealer, £34.50, available at Selfridges.com.

VOGUE article