To define and fill in your brows, you don’t have to splurge on a trip to the salon to get microblading, lamination, or brow-tinting. Hell, you don’t even need to reach for an expensive, high-end brow product if you don’t want to. Your local drugstore offers plenty of affordable brow-grooming options — no matter what state your brows may be in. It’s got everything, whether you need an amazing clear gel because you’re blessed with perfect arches or a pencil to will fill in even the thinnest, sparest brows.
Keep scrolling to discover 17 drugstore eyebrow products beauty experts always keep in their kits!
Maybelline New York Brow Fast Sculpt Brow Mascara
Filling in super-dark brows can get messy without the right products, and that’s why Allure beauty editor Devon Abelman sticks to Maybelline New York Brow Fast Sculpt Brow Mascara. Its deep and widely spaced bristles coat every single brow hair, and its hardening formula holds them in place all day.
If you like fluffy, pushed-up brows, look to Revolution Beauty’s Soap Styler, a sticky formula that’s perfect for achieving the soap brow trend. It looks white in its pan but glides on clear, so someone of any skin tone or hair color can use it.
The trio of shades in CoverGirl Easy Breezy Brow Powder Kit add extra depth and dimension, creating the illusion of fullness — and never the reality of smudginess, which is why it took home a 2018 Allure Best of Beauty Award for best brow powder.
L’Oréal Paris Brow Stylist Boost & Set Brow Mascara
The angled brush on the L’Oréal Paris Brow Stylist Boost & Set Brow Mascara perfectly fluffs and arranges arches to give them perfect definition. The 2018 Best of Beauty winner for best clear brow gel holds hairs in place but also comes in three other shades (blonde, light brunette, dark brunette) to fill in any gaps.
For those who have natural brows that are hard shade to match, New York City-based makeup artist Stevie Huynh suggests the Nyx Eyebrow Cake Powder. “It comes with a wax that you could use before to intensify the powder and to groom the brow to shape,” he explains.
Thanks to fibers in the formula that cling to individual brow hairs, this Best of Beauty winner helps thicken and elongate your natural brow hairs. The Maybelline New York Brow Precise Fiber Volumizer is also a favorite of New York City-based makeup artist Ashleigh Ciucci because its formula has a “slight reflective quality which mimics the natural highlights in our brows.”
If you want a sharper tail, she has a quick tip for you. “Dip into the applicator tip with an angled brush and paint the gel on for precision,” Ciucci recommends.
Allan Avendaño, a Los Angeles-based makeup artist, has several drugstore brow product picks, but he calls the L’Oréal Paris Brow Stylist Definer his go-to. “It has a fine point that you can use to draw fine lines to mimic hair,” he says. “The end has a brush that you can use to blend those lines in and comb brows into place.”
“For those who are all about all-in-one products, I love the Revlon Brow Fantasy Pencil and Gel,” Avendaño says. On one end, you’ll find a traditional brow pencil formula that fills in the gaps along your brows. Then, you can comb it before locking it into place with the brow gel on the other end.
Allure editorial director Sam Escobar likes to refer to the CoverGirl Easy Breezy Brow Fill + Shape + Define Powder Eyebrow Makeup as the ultimate lazy-day brow definer. The Best of Beauty Award winner is that easy to use. All you have to do is sweep the spongey applicator over your arches, and the powder fills in gaps while defining their shape.
New York City-based makeup artists Vincent Oquendo and Nina Park are fans of the Joah Brow Down To Me Precision Brow Pencil, a super fine-tipped pencil inspired by K-beauty. “The colors it comes in are spot-on,” Oquendo says. “I find it very hard to get a good ashy brow pencil with depth beyond the makeup counter, let alone the drugstore. So when I stumbled upon this pencil, I was like, ‘Sign me up.'”
Maybelline New York Brow Drama Sculpting Eyebrow Mascara
Los Angeles-based makeup artist Fiona Stiles prefers this brow mascara option from Maybelline because of its the curved spooley. “I find it gives more control than a mini, straight one,” she explains. Plus, the Brow Drama Sculpting Eyebrow Mascara’s formula isn’t too thick or too thin, Stiles adds, and the color selection covers all the bases.
Maybelline New York makes several brow products that professional makeup artists swear by, though. If you prefer a pencil, Carissa Ferreri, who works with Gina Rodriguez, recommends the Total Temptation Eyebrow Definer Pencil. “This mechanical pencil with its unique diamond shape allows for defined strokes of hair that look very natural,” she explains. “It’s perfect for subtly filling in or adding a bold, bushy brow. It’s also my favorite because it has a short round spooley brush on the other end, which is essential when shaping brows.”
L’Oréal Paris Havana x Camila Cabello Gotta Give Liquid Brow
The L’Oréal Paris Havana x Camila Cabello Gotta Give Liquid Brow could easily be mistaken for a liquid eyeliner in your makeup bag. It has a similar formula, but touts an angled applicator that helps you outline and fill in your brows. Avendaño says the unique way to fill in brows may be weird to use at first, but it’s easy to get the hang of. “I like to put the product on a brow comb or spooley brush to blend it and create a full brow,” he says. “It’s actually quite an easy way to do your brows.”
Maybelline New York Great Lash Clear Mascara for Lash and Brow
If you don’t need any added color and just want to tame your brow hairs, the Maybelline New York Great Lash Clear Mascara for Lash and Brow is a great option. “It’s invisible but helps keep the brows in place,”Quinn Murphy, a makeup artists who has worked with celebrities like Lily Aldridge, Dakota Fanning, and Isla Fisher, explains. You can seal in powders or pencil with it, too. “It’s a great grooming product or final touch to the brows,” he adds.
Robin Black, founder of Beauty Is Boring, is a self-professed brow product snob who generally gravitates towards higher-end picks. However, she finds the Nyx Micro Brow Pencil “surprisingly good.” Reason being? “The thin tip allows for precise application,” she explains. “And I love that it comes in eight shades, including deeper cool tones.”
Another one of Black’s drugstore exceptions to her high-brow product taste is the Revlon ColorStay Brow Pencil. “[Revlon has] revamped this classic with an angled tip that makes filling in your brows easy and quick,” she explains. It comes in five shades, but Black wishes it came in a medium taupe and a cool dark brown. Let’s put that into the universe.
When Avendaño needs a basic tinted brow gel, he reaches for the Wet n Wild Ultimate Brow Mascara. “Sometimes you don’t even need to fill in your brows with a pencil,” he says. “This tinted brow gel does all the work with a couple of simple swipes.” He loves how it comes in three shades, which he considers to be great universal hues that suit most brow colors.
Top four French makeup artists have spoken about high-quality, democratically priced future cult classics that they stock up on in U.S. drugstores. Here, 12 steals you should add to your beauty repertoire, with some of my tips along the way.
Batiste Original Dry Shampoo
“When you have bangs, dry shampoo is your best friend. I also use it to give my hair texture and help shape and style it. I love the mini travel size version.”
My tip: working early mornings and late evenings leaves me no desire to wash my hair as often as I’d wish, so, this bad boy has been my third-day staple for years! It comes in a variety of different scents and sizes, as well.
“You can create a smoky eye on the go in just two minutes. I bought the entire shade range and pick one each day based on my mood.”
My tip: the shade MILK from this lineup is an industry staple white base, perfect for other shadows to pop on the lid or in the waterline. No-budge formula of this pencil has been around for years for a good reason.
“This mascara not only makes your lashes look longer and full, but lets you easily add more than one coat without clumping.”
My tip: this industry staple is one for a reason, with almost every brand out there trying to recreate their own version of a result that this mascara gives you. Volume, length, separation, longevity – it has it all. It also comes in a waterproof version, and a variety of fun shades!
“I keep a few of these with me so I can use it on my clients and give it to them for touch ups or a night on the town. The formula is rich, velvety, and easy to apply, and the pen doesn’t need to be sharpened.”
My tip: if you can’t find this product in your local stores, I recommend Maybelline’s SuperStay Ink Crayon as an alternative.
“I mix this serum into foundation to get rid of bags. I place two drops into the palm of my hand, add one dot of foundation, blend with my finger, and smooth it from the inner to outer corner of the undereye area.”
My tip: for a quicker and better result, use this product by itself before makeup application. Perhaps along with a moisturizer, while you’re working on the eye makeup or brows.
Of all the products in your makeup bag, the one that allows you to show the most creativity is your eyeshadow. The colored powders in those little pans highlight the most expressive part of your face. The looks you dream up can be anything from subtle to glam, and eyeshadows come in every color to match any mood or outfit. However, palettes can get pretty pricey. That’s where drugstores come in.
Affordable brands like Maybelline, L’Oréal Paris, NYX, and more make shadows that stack up to the quality of high-end brands—and sometimes even out-perform them. Although drugstore eyeshadows used to be entry-level products beauty lovers first experimented with in middle school, they’re now staples in the makeup kits of professional artists and beauty influencers alike.
Patrick Ta, go-to makeup artist of Gigi Hadid, Adriana Lima, and Shay Mitchell, thinks that this palette is “the perfect drugstore eyeshadow option.” He loves the blendability of the shades and says you can create both natural and smokey eye looks with it. Plus, the metallic shades double as face highlighters so you can glow all over.
Celebrity makeup artist Tobi Henney noted that she uses the Enigma palette on Ashley Graham because the plum tones in it are perfect for people with brown eyes. She also regularly travels with it because it’s so compact.
For a bronze smokey eye, Henney says that there is no palette better than this one. She loves that the metallic tones work to give the center of the eye a pop. She also regularly brings it when she is doing makeup for swimwear campaigns because it creates when she calls a “beach babe eye.”
You can’t really go wrong with a $5 eyeshadow palette, especially when the quality is as good as this one is. It comes in four different shade ranges so you can select the one that best fits your mood, or collect them all—for less than the price of one high-end palette. Makeup artist and YouTuber @RawBeautyKristi says that these palettes are a go-to of hers when she needs something both affordable and quality, and emphasizes that Wet N Wild is an “underrated drugstore brand.”
Glamsquad Artistic Director Kelli J. Bartlett is a huge fan of these single shadows because of the variety in textures. They come in metallic, pearl, and matte finishes that “are color-true and offer minimum fallout.”
Bartlett also reaches for this palette when she needs to create a neutral look. She loves that each of the shadows are highly pigmented and blendable, and it comes with 21 total hues in the palette. It’s versatile enough to create both natural and dramatic looks.
Celebrity makeup artist and #DewyDumpling Instagram phenomenon Nam Vo, who works with everyone from Rosie Huntington-Whiteley to Kylie Jenner, uses this palette to create what she describes a “warm dumpling eye,” because the entire set is subtly metallic and warm-toned.
Vo is also partial to this metallic baby pink shadow single. She gently taps it into the center of the lid to give a glossy shock of glitter to any eye look, especially when she wants to give off a sweet, “innocent” vibe.
Beauty YouTuber and founder of Dominique Cosmetics, Christen Dominique, loves how the shadows in this palette are buildable in coverage and are universally flattering on a variety of skin tones. It also comes in sleek black packaging that will look great both in a makeup flatlay and sitting on your vanity countertop.
Beauty influencer Foinika Kay—also known as @ExteriorGlam—says this palette is one of the best ones that she owns. Though it falls on the pricier side of drugstore palettes, she loves how pigmented it is, and that the shades are so different that you can create a plethora of fun looks.
Kay also really loves this BH palette for its long-lasting power. It has a ton of neutral shades ranging from golds to pinks, and it even has a few purples thrown in, so you can go for a more neutral, soft-glam look.
Beauty influencer and musician Bri Hall swears by this palette, pun intended. The color diversity, as well as the mix of textures and finishes, makes it an easy go-to for the makeup lover on-the-go. She loves that it has a combination of warm and cool tones, and regularly reaches for this palette whenever she’s in a pinch.
My first ever lipstick and makeup product was MAC’s famous Velvet Teddy matte lipstick. This flattering nude shade has been lusted over by beauty lovers for years, and other makeup brands have tried to come out with their own spin on this product.
The closest alternative that was discovered a few years ago to this product, is the Wet’n’Wild’s 902C Bare It All matte lipstick. They’re pretty much the same product, formula and longevity-wise! The shade is described as a “deep-tone beige” on the MAC’s official website. The pricing comparison is $24 vs. $3.
Get MAC’s Velvet Teddy here. Get Wet’n’Wild’s 902C Bare It All here.
Have you tried this Wet’n’Wild dupe or do you prefer the original? Have you found other dupes to this color? Let me know in the comments below!
Eyeshadow Palette – This bold palette consists of 15 vibrant shades with a mix of bold and neutral colors with satin, matte, metallic and shimmer finishes. All vibrant mattes are paired with shimmer, metallic finishes that allow you to create unlimited “roaring” eye looks. The powerfully pigmented, buttery-soft shades glide on easily and blend seamlessly. The smooth formula provides optimum texture and smudge-proof all-day wear. Each shade can be used either wet or dry, to deliver a bold, captivating look.
Setting Spray – The 3-in-1 face mist preps, hydrates and sets the makeup. This multi-use mist is lightweight enough to be used throughout the day to refresh your makeup while continuing to deliver hydration to the skin. Sprayed on bare skin, it provides a natural, dewy finish. Enriched with an exclusive fruit blend of Coconut Papaya, Dragon Fruit and Kakadu Plum Extract, it provides Vitamins E & C and anti-oxidant properties as well as a powerful boost of hydration. The fine mist application delivers a unique blend of illuminating, light-reflecting properties that creates a soft, dewy glow leaving the scent of fresh tropical flowers.
A couple of years ago when Wet’n’Wild came out with their 10-pan eyeshadow palettes, beauty lovers (including myself) lost their minds over the pigmentation, wearability, and color stories of them. Three that are the most obvious are: