12 Best Drugstore Eyeshadows That Start At Just $5

Of all the products in your makeup bag, the one that allows you to show the most creativity is your eyeshadow. The colored powders in those little pans highlight the most expressive part of your face. The looks you dream up can be anything from subtle to glam, and eyeshadows come in every color to match any mood or outfit. However, palettes can get pretty pricey. That’s where drugstores come in. 

Affordable brands like Maybelline, L’Oréal Paris, NYX, and more make shadows that stack up to the quality of high-end brands—and sometimes even out-perform them. Although drugstore eyeshadows used to be entry-level products beauty lovers first experimented with in middle school, they’re now staples in the makeup kits of professional artists and beauty influencers alike.

  • Maybelline Total Temptation Eyeshadow + Highlight Palette

    Patrick Ta, go-to makeup artist of Gigi Hadid, Adriana Lima, and Shay Mitchell, thinks that this palette is “the perfect drugstore eyeshadow option.” He loves the blendability of the shades and says you can create both natural and smokey eye looks with it. Plus, the metallic shades double as face highlighters so you can glow all over.
  • ColourPop Give It To Me Straight Palette

    For a bronze smokey eye, Henney says that there is no palette better than this one. She loves that the metallic tones work to give the center of the eye a pop. She also regularly brings it when she is doing makeup for swimwear campaigns because it creates when she calls a “beach babe eye.”
  • Wet n Wild Color Icon Eyeshadow 10-Pan Palette

    You can’t really go wrong with a $5 eyeshadow palette, especially when the quality is as good as this one is. It comes in four different shade ranges so you can select the one that best fits your mood, or collect them all—for less than the price of one high-end palette. Makeup artist and YouTuber @RawBeautyKristi says that these palettes are a go-to of hers when she needs something both affordable and quality, and emphasizes that Wet N Wild is an “underrated drugstore brand.”
  • Karity Nudes and Rudes

    Bartlett also reaches for this palette when she needs to create a neutral look. She loves that each of the shadows are highly pigmented and blendable, and it comes with 21 total hues in the palette. It’s versatile enough to create both natural and dramatic looks.
  • Maybelline The Burgundy Bar Eyeshadow Palette Makeup

    Celebrity makeup artist and #DewyDumpling Instagram phenomenon Nam Vo, who works with everyone from Rosie Huntington-Whiteley to Kylie Jenner, uses this palette to create what she describes a “warm dumpling eye,” because the entire set is subtly metallic and warm-toned.
  • NYX Professional Makeup Prismatic Eyeshadow

    Vo is also partial to this metallic baby pink shadow single. She gently taps it into the center of the lid to give a glossy shock of glitter to any eye look, especially when she wants to give off a sweet, “innocent” vibe.
  • E.l.f. Mad for Matte Eyeshadow Palette

    Beauty YouTuber and founder of Dominique Cosmetics, Christen Dominique, loves how the shadows in this palette are buildable in coverage and are universally flattering on a variety of skin tones. It also comes in sleek black packaging that will look great both in a makeup flatlay and sitting on your vanity countertop.
  • Milani Bold Obsessions Eyeshadow Palette

    Beauty influencer Foinika Kay—also known as @ExteriorGlam—says this palette is one of the best ones that she owns. Though it falls on the pricier side of drugstore palettes, she loves how pigmented it is, and that the shades are so different that you can create a plethora of fun looks.
  • BH Cosmetics Opalescent 24 Color Shadow Palette

    Kay also really loves this BH palette for its long-lasting power. It has a ton of neutral shades ranging from golds to pinks, and it even has a few purples thrown in, so you can go for a more neutral, soft-glam look.
  • NYX Swear By It Shadow Palette

    Beauty influencer and musician Bri Hall swears by this palette, pun intended. The color diversity, as well as the mix of textures and finishes, makes it an easy go-to for the makeup lover on-the-go. She loves that it has a combination of warm and cool tones, and regularly reaches for this palette whenever she’s in a pinch.

ELLE article

MAC Velvet Teddy VS. Wet’n’Wild Bare It All

My first ever lipstick and makeup product was MAC’s famous Velvet Teddy matte lipstick. This flattering nude shade has been lusted over by beauty lovers for years, and other makeup brands have tried to come out with their own spin on this product.

The closest alternative that was discovered a few years ago to this product, is the Wet’n’Wild’s 902C Bare It All matte lipstick. They’re pretty much the same product, formula and longevity-wise! The shade is described as a “deep-tone beige” on the MAC’s official website. The pricing comparison is $24 vs. $3.

Get MAC’s Velvet Teddy here.
Get Wet’n’Wild’s 902C Bare It All here.

Have you tried this Wet’n’Wild dupe or do you prefer the original? Have you found other dupes to this color? Let me know in the comments below!

Wet’n’Wild x Bretman Rock

Eyeshadow Palette – This bold palette consists of 15 vibrant shades with a mix of bold and neutral colors with satin, matte, metallic and shimmer finishes. All vibrant mattes are paired with shimmer, metallic finishes that allow you to create unlimited “roaring” eye looks. The powerfully pigmented, buttery-soft shades glide on easily and blend seamlessly. The smooth formula provides optimum texture and smudge-proof all-day wear. Each shade can be used either wet or dry, to deliver a bold, captivating look.

Setting Spray – The 3-in-1 face mist preps, hydrates and sets the makeup. This multi-use mist is lightweight enough to be used throughout the day to refresh your makeup while continuing to deliver hydration to the skin. Sprayed on bare skin, it provides a natural, dewy finish. Enriched with an exclusive fruit blend of Coconut Papaya, Dragon Fruit and Kakadu Plum Extract, it provides Vitamins E & C and anti-oxidant properties as well as a powerful boost of hydration. The fine mist application delivers a unique blend of illuminating, light-reflecting properties that creates a soft, dewy glow leaving the scent of fresh tropical flowers.

Check out Bretman Rock on YouTube and Instagram!

Get the collection on their official website or at select drugstores near you.

Anastasia Beverly Hills Eyeshadow Palette Dupes

A couple of years ago when Wet’n’Wild came out with their 10-pan eyeshadow palettes, beauty lovers (including myself) lost their minds over the pigmentation, wearability, and color stories of them. Three that are the most obvious are:

Rose In the Air vs Modern Renaissance

My Glamour Squad vs Soft Glam

Comfort Zone vs Master Palette by Mario (limited edition, not available)

Have you tried this lineup of Wet’n’Wild palettes? Let me know in the comments below!