The Best Vitamin C Serums for a Brighter Complexion

Whether you’re dealing with hyperpigmentation, skin dullness, dark marks, or sagging skin, seeking out the best vitamin C serum is likely important to you. “I look at vitamin C as that little black dress in your closet. It’s definitely one of those things you must have. It works to boost circulation, amplify the skin’s complexion and stimulate collagen production,” founder of Dermasaa and in-house esthetician at Brooklyn Face & Eye Samantha Mims tells Vogue.

For those reasons, Mims has a few go-tos that she recommends to her clients: Epi.logic’s Daily Dose SerumSkin Regimen’s 15.0 Vitamin C Booster, and the Solavedi Organics Rx Remedy. “Each treatment serum is developed to address concerns associated with aging,” she notes. Mims adds that there’s not necessarily a right or wrong way when it comes to applying the serum– what’s more important is what you do afterwards. “Vitamin C is a potent antioxidant that protects the skin from environmental factors such as pollution and UV light. So whether you’re deciding to use your serum in the morning, evening or both, it’s important you’re following up with a layer of broad spectrum sunscreen daily.” Celebrity esthetician Vanessa Marc, of Vanessa Marc Spa—who counts Jasmine Tookes, Alton Mason, and Justine Skye as clients—recommends Teami Blends Vitamin C Serum because “it has hibiscus and vitamin C in it. This product is all natural which makes it vegan, plant-based, and cruelty free.”

As for Paula Bourelly, MD, a dermatologist at Olney Dermatology Associates, she recommends products with ingredients like arbutin and ubiquinone, as they both have “brightening properties which help to lighten brown spots, and as antioxidants the ascorbic acid and tocopherol add another layer of defense to traditional sunscreens.” Citrix C Pro-Collagen, Brightening Serum by Topix is her favorite product to recommend to her patients who struggle with hyperpigmentation issues like melasma and freckling. She suggests using it in the morning before applying SPF 30 or higher.

Here, 21 options to help you find the best vitamin C serum to give your skin the radiance boost it deserves.

Avya Skincare Anti-Aging Power Serum

Avya skincare was created by co-founders Deepika Vyas and Tanuj Makra, MD with the skin needs of people of color in mind. Their Anti-Aging Power Serum is a one-stop-shop for improving the skin’s surface. It’s filled with Avya’s signature ingredients: hyaluronic acid for hydration; Vitamin C for brightening, collagen boosting, and free radical prevention, and Niacinamide to reduce pore size.

Buy at Macy’s $110

Beauty Stat Universal C Skin Refiner

This serum contains vitamin C in its purest form, with a unique patented formula of Stable 20% Pure Vitamin C and Stable Epigallocatechin Gallate, which is a skin-aiding ingredient found in green tea. The two ingredients work well together to prevent signs of aging, alongside squalane for moisture and tartaric acid which helps the skin absorb product more easily.

Buy at SkinStore $80

Bliss Bright Idea Vitamin C + Tri-Peptide Collagen Protecting & Brightening Serum

This cruelty-free and vegan serum has a non-irritating form of Vitamin C paired with tri-peptides which work together to protect collagen from damage.

Buy at ULTA $27

Citrix Vitamin C Pro-Collagen Brightening Serum

This serum makes skin tone and texture appear smoother while fading dark spots with its L-ascorbic acid, vitamins A and E, and bearberry, among other hardworking ingredients.

Buy at LovelySkin $116

Cocokind Vitamin C Serum with Sea Grape Caviar

This serum provides lightweight moisture while also brightening dark marks and making skin appear more even.

Buy at CocoKind $18

Drunk Elephant C-Firma Vitamin C Day Serum

This serum, which targets fine lines and elasticity, is packed with fruit enzymes which help to firm and brighten the skin.

Buy at Sephora $80

Epi.logic Skincare Daily Dose Vitamin C + Multivitamin Defense Serum

Created by oculofacial plastic surgeon Dr. Chaneve Jeanniton of Brooklyn Face & Eye, this serum protects skin from free radical damage, smooths wrinkles and brightens skin with its Vitamin C and antioxidant-rich formula.

Buy on their website $110

Hyper Skin Hyper Clear Brightening Clearing Vitamin C Serum

Hyper Skin is a brand “hyper-focused on treating the needs of people of color,” says founder Desiree Verdejo. The line’s debut product, Hyper Clear, helps to heal hyperpigmentation while simultaneously enhancing glow with its blend of vitamin C, vitamin E, kojic acid, hyaluronic acid, turmeric and bearberry.

Buy on their website $36

Kiehl’s Powerful Strength Line Reducing Concentrate

This sensitive skin-friendly serum contains 12.5% Vitamin C along with Hyaluronic Acid. Both work together to blur the appearance of wrinkles and fine lines while enhancing radiance.

Buy at Sephora $110

Klur Brilliant Light

This serum absorbs deeply into the skin with Vitamins C, E, and rosehip seed delivering brighter, damage-protected skin.

Buy on their website $80

Mad Hippie Vitamin C Serum

A mix of antioxidants help this serum brighten and tighten the skin. Other notable ingredients include Konjac root (an Asian flower that helps soften and smooth the skin), plant-derived Ferulic acid, hyaluronic acid, and vitamins C and E.

Buy at ULTA $34

OleHenriksen Banana Bright Vitamin C Serum

Packed with 15% vitamin C and hyaluronic acid, this serum delivers an instant brightening, firming, and plumping boost, while reducing dark spots, pores, and wrinkles.

Buy at Sephora $65

Paula’s Choice C15 Super Booster

This serum contains 15% pure vitamin C, offering distinctly brighter skin on uneven tones while also dispelling signs of of aging.

Buy on their website $49

PCA Skin C-Quench Antioxidant Serum

Lilac Leaf Stem Cell Extract, Resveratrol, Glutathione, L-Ascorbic Acid, Vitamin E, and Ergothioneine all work together to prevent inflammation, cellular oxidation, and increase hydration.

Buy at SkinStore $110

Protocol Vitamin C Superserum

Packaged in an oxygen-free environment so that ingredients are preserved to their full potency, this serum includes dermatologist recommended 10% natural Vitamin C, L-Ascorbic, which works to increase skin’s glow, even skin tone, and improve collagen production.

Buy at Protocol $130

Skin Ceuticals C E Ferulic with 15% L-Ascorbic Acid

This vitamin C serum delivers environmental protection, reduces fine lines and wrinkles, improves firmness, and brightens.

Buy on their website $166

Skin Regimen 15.0 Vit C Booster

This Vitamin C booster, free of silicones and synthetic fragrance, works to produce youthful-looking skin while removing dark spots, uneven skin tone, enlarged pores, and wrinkles.

Buy on their website $115

Sunday Riley CEO 15% Vitamin C Brightening Serum

This serum prevents aging in all of its forms: sensitivity, dehydration, dullness, uneven skin tone and wrinkles, and replaces it with a radiant, glowing complexion thanks to Vitamin C, Phytosterols Complex to soothe sensitive skin, and Saccharide Isomerate Extrace that regulates pore size.

Buy at SkinStore $85

The Inkey List Vitamin C Brightening Cream

This creamy, rich formula is best to use in the morning. It contains 30% L-ascorbic acid and promotes youthful-looking skin while protecting against free radicals and pollution, leaving skin brighter.

Buy at Sephora $10

Youth To The People Superfood Firm and Brighten Vitamin C Serum

This lightweight product is great for all skin types and is vegan, and free of parabens, sulfates, and dimethicone. Its vitamin C helps to fade hyperpigmentation, while hyaluronic acid aids in hydration.

Buy at Sephora $62

Teami Blends Hibiscus Infused Vitamin C Serum

This light pink, grapefruit-scented serum works to lift, brighten and smooth the skin with hyaluronic acid and vitamin C. The hibiscus flower leaves within it were brewed into an antioxidant-filled red tea.

Buy at ULTA $45

VOGUE article

Looking for a Hydrating Face Mask? Here Are 14 to Soothe Dry Skin This Fall

As fall approaches and temperatures drop, skin tends to become dryer. On top of richer moisturizers, face oils, and serums, a hydrating face mask every now and then can help the skin retain moisture. “Hydrating masks are so important because they replenish the skin with moisture that was lost through time,” says Samantha Mims, in-house esthetician at Brooklyn Face & Eye. “With weather getting colder, now is a great time to start incorporating those H20 masks in your routine.”

Here, 14 hydrating face masks to add into your skin-care routine this fall (and beyond!), to give your skin the nourishing boost it deserves.

Youth to the People Superberry Hydrate + Glow Dream Mask with Vitamin C

Esthetician and Fenty Skin ambassador Sean Garrette considers this overnight concoction one of the best face masks because “it plumps, hydrates, and soothes stressed and dehydrated skin.” It’s formulated with hyaluronic acid, squalane, and antioxidants like vitamin C, prickly pear, goji, açaí, and vitamin E.

Buy at Sephora $48

Essentials By Temi Botanical Masque

Breakouts on the rise? This mask is soothing, hydrating, and purifying. Created by Temi Shobowale, the Botanical Masque is perfect for reducing inflammation thanks to chamomile flower extract. Kaolin clay, which is detoxifying, helps to remove impurities from the skin. It’s also brightening and energizing due to the vitamin C within the maca root. 

Buy on their website $40

Epara Skincare Intense Hydrating Mask

With ingredients like rice powder, licorice root extract, Moringa seed oil, and more, this mask is super nourishing and gentle enough to use a couple of times a week for 10 minutes at a time. 

Buy at Saks Fifth Avenue $195

Freck Foreclay Cactus Clay Mask 

This clay mask contains moisturizing ingredients like cactus flower, prickly pear seed oil, and kelp extract to nourish the skin.

Buy on Revolve $22

Alder New York Smoothing Face Mask

Alder New York’s Smoothing Face Mask is a good go-to, thanks to hyaluronic acid and sea botanicals, which provide moisture and collagen-boosting benefits. 

Buy on their website $46

Artis Phantom Silks Skincare Primer Sheet Mask

This sheet mask is the perfect pick-me-up in the morning or at night, when skin needs an extra dose of hydration, as it’s filled with copious amounts of hyaluronic acid. 

Buy on their website $20

Plant People Restore Face Mask 

While nourishing the skin, this face mask helps to fight against damage with vitamins B12 and E. CBD helps to soothe and smooth the skin’s texture, reducing redness and inflammation. If you’re looking to combat hyperpigmentation, this mask’s shiitake mushroom extract will lend a hand.

Buy on their website $60

Summer Fridays Jet Lag Mask

This gentle exfoliating mask is an all-in-one facial treatment in a tube. It offers a great hydrating reset for skin in need. Standout ingredients include chestnut extract, which offers a natural exfoliating experience; vitamin C for a brightening boost and skin-barrier nourishment; and anti-aging niacinamide, which also helps with pore reduction, smoothing fine lines, and wrinkles. 

Buy at Sephora $48

Botnia Soothing Repair Mask 

This mask is great for sensitive skin. It’s a favorite of Mims, who recommends it for its “hydrating components like hyaluronic acid, in addition to its botanical extracts like geranium and rose to help fight bacteria and inflammation.”

Buy at Nordstrom $42

Cosrx Ultimate Nourishing Rice Overnight Mask

This is Mims’s favorite overnight mask, with rice extract that softens and smooths texture and niacinamide to brighten and minimize pores.  

Buy at Dermstore $18

Herbivore Prism Exfoliating Glow Facial 

Filled with aloe vera and rose water, this facial mask is equally soothing and hydrating. It’s part cleanser and part exfoliant, helping to keep hyperpigmentation, enlarged pores, and overall skin dullness at bay. 

Buy at Dermstore $58

Révive Brightening Moisture Mask

Trying to get that radiant glow beyond summer? This mask has a soft, soufflé texture, offering deep moisture while brightening dull skin with vitamin C.

Buy at Nordstrom $130

Jacq’s Clarifying Green Smoothie Face Masque and Scrub

This mask’s bentonite clay removes impurities from the skin’s surface, while ginger essential oil hydrates and shields skin—call it the perfect ingredient for a self-care Sunday. Bamboo charcoal, Dead Sea salt, and tamanu oil offer an extra-clarifying boost.

Buy on their website $27

Golde Clean Greens Face Mask

Speaking of green, this powder-turns-gel mask is filled with superfoods you’d want in your smoothie, like spirulina, mango juice, chlorophyll, and chlorella. The results? Clearer, healthier, dewier skin.

Buy on their website $34

VOGUE article

Buzzy Beauty Ingredient of the Moment: Squalane

It seems like every day brings with it a new beauty ingredient we, as a civilization, must know about. (Cue: Eva Longoria over-pronouncing “hy-a-lur-on-ic acid” at us on repeat!) But every now and then, a substance comes along worth really, truly knowing. Hyaluronic acid is certainly one of them — particularly for anyone who favors a hydrated complexion without an oily, slick feel — but what we’re here to focus on right now is a slightly more old-school ingredient enjoying somewhat of a resurgence in the beauty world of late: squalane.

“Squalane is a saturated and stable hydrocarbon. It’s a form of squalene oil (which is a natural component of human skin sebum), which means it’s not subject to auto-oxidation, so that makes the shelf-life longer,” explains Dr. Hadley King, a board-certified dermatologist at Day Dermatology & Aesthetics in New York City. In other words, squalane is a more stable ingredient derived from less-stable squalene, just in case you were about to Google “what is the difference between squalane and squalane?” Got that?

In the past, both ingredients have typically been derived from shark liver oil (like, from actual sharks), but most formulas now rely on cruelty-free, vegan (and much more sustainable!) alternatives made from olive or rice bran oil. It’s these innovative new formulas that have reinvigorated the industry’s interest in squalane, particularly as consumers seek out vegan and cruelty-free products (not to mention dewy, hydrated aesthetics that rely on intense moisture).

Dr. King notes that squalane “has emollient properties which make it a good moisturizer, able to help skin barrier function and prevent loss of hydration that impairs dermal suppleness.” She recommends it for a range of different skin types and concerns, beyond just those associated with moisture. “It has antioxidant and anti-inflammatory properties, so it can help soothe inflammatory skin problems such as eczema, psoriasis, rosacea and inflammatory acne.”

Cosmetic chemist Ni’Kita Wilson agrees there are many benefits associated with squalane in skin care: “It is a great product for all skin types to provide moisture; at high enough levels it has anti-wrinkle properties,” she says. She also notes that while many squalane formulas are thick oils and creams, there are also other options for those who don’t want to feel greasy. “It can be made to feel lighter or heavier on the skin depending on what it’s mixed with. It’s a versatile ingredient,” says Wilson, who also notes that there are few risks associated with it on the whole.

Not all experts are fully sold on the ingredient for every skin type, though. “It can be used across almost all skin types, but I am cautious in recommending it to people with acne because it may contribute to breakouts,” notes dermatologist Dr. Joshua Zeichner, the director of cosmetic and clinical research in dermatology at New York’s Mount Sinai Hospital.

Dr. King also points out that there are times when squalane itself may not be enough, particularly for those coping with severely parched skin. “If the skin is very dry and the environment is very dry, a stronger, heavier occlusive may be needed in addition to or instead of the squalane to lock in the moisture and ensure that hydration is not evaporating from the skin,” she advises.

Fashionista article

The Best Vitamin C Serums for a Brighter Complexion

Whether you’re dealing with hyperpigmentation, skin dullness, dark marks, or sagging skin, seeking out the best vitamin C serum is likely important to you. “I look at vitamin C as that little black dress in your closet. It’s definitely one of those things you must have. It works to boost circulation, amplify the skin’s complexion and stimulate collagen production,” founder of Dermasaa and in-house esthetician at Brooklyn Face & Eye Samantha Mims tells Vogue.

For those reasons, Mims has a few go-tos that she recommends to her clients: Epi.logic’s Daily Dose SerumSkin Regimen’s 15.0 Vitamin C Booster, and the Solavedi Organics Rx Remedy. “Each treatment serum is developed to address concerns associated with aging,” she notes. Mims adds that there’s not necessarily a right or wrong way when it comes to applying the serum– what’s more important is what you do afterwards. “Vitamin C is a potent antioxidant that protects the skin from environmental factors such as pollution and UV light. So whether you’re deciding to use your serum in the morning, evening or both, it’s important you’re following up with a layer of broad spectrum sunscreen daily.” Celebrity esthetician Vanessa Marc, of Vanessa Marc Spa—who counts Jasmine Tookes, Alton Mason, and Justine Skye as clients—recommends Teami Blends Vitamin C Serum because “it has hibiscus and vitamin C in it. This product is all natural which makes it vegan, plant-based, and cruelty free.”

As for Paula Bourelly, MD, a dermatologist at Olney Dermatology Associates, she recommends products with ingredients like arbutin and ubiquinone, as they both have “brightening properties which help to lighten brown spots, and as antioxidants the ascorbic acid and tocopherol add another layer of defense to traditional sunscreens.” Citrix C Pro-Collagen, Brightening Serum by Topix is her favorite product to recommend to her patients who struggle with hyperpigmentation issues like melasma and freckling. She suggests using it in the morning before applying SPF 30 or higher.

VOGUE article