Lisa Eldridge – You Can Do It All

I have been personally inspired by Lisa Eldridge throughout my career as a makeup artist. I have used her as inspiration for my own looks as well as my clients’. From her skincare advice, successful makeup line and YouTube channel, to work with some of the most well-known celebrities and models – she’s one of the best artists who isn’t afraid to try new techniques and styles. Welcome to Artist Spotlight #9 series on my blog.

Lisa Eldridge is an English-New Zealand makeup artist, businesswoman, author, and YouTuber. She had her first big break when she was booked by ELLE magazine to work with model Cindy Crawford. From 2003 to 2013, Eldridge was Creative Director for Boots No7, where she was responsible for developing, re-designing and re-launching the brand. Eldridge, since 6 January 2015, is currently the global creative director of Lancôme, working across product development, advertising campaigns and digital strategy. In October 2015, Eldridge published the book Face Paint: The Story of Makeup.

Following a move to London, Eldridge took a course in photographic makeup artistry at Complexions, began building her portfolio and eventually signing with a makeup agency. She had her first big break when she was booked by aforementioned ELLE magazine to work with Cindy Crawford. Crawford and Eldridge subsequently worked together on several more shoots. She has been based in Paris, New York and Los Angeles, and now lives in London. Her work has appeared on the pages of British, Italian, French, Chinese and Japanese Vogue, Love, Allure, Glamour, Elle, Numéro, Harper’s Bazaar, Pop, and Lula for covers, fashion, beauty and celebrity shoots.

Eldridge has worked with the photographers Tim Walker, Mert and Marcus, Regan Cameron, Sølve Sundsbø, Rankin, Paolo Roversi, David Sims, Mario Testino, and Patrick Demarchelier. Aside from her editorial assignments, Eldridge collaborates with fashion houses and beauty brands on their international advertising campaigns and runway shows. These include Lancôme, Chloe, Alberta Ferretti, Prada, Donna Karan, Moschino, Yohji Yamamoto, and Pucci. Eldridge was named by The Business of Fashion as one of the people ‘Shaping The Global Fashion Industry’ in their Fashion 500 list for 2013.

Lisa Eldridge has a successful YouTube channel, on which she creates various makeup looks on herself and other models, shares tips and tricks, discusses skincare, and visits past decades of makeup history to recreate the looks of the times. When I attended makeup academy, I was often referred to her videos by instructors, to recreate her looks or take in her knowledge. Ever since then I’ve been a huge supporter of hers!

In February 2010, Eldridge launched her website, which has become one of the go-to sites for make-up tutorials, beauty advice and insider knowledge.

Lisa Eldridge wrote her first New York Times bestseller Face Paint, which she describes as “all about the history of makeup – something I’ve always wanted to write. It’s a hardback book (8 x 10 inches), with 60,000 words – full of fascinating, surprising and at times unbelievable stories of how and why the items in your makeup bag got to be there. I also spent a long time sourcing the right images – beautiful paintings, illustrations and iconic photography – to tell the story.”

Lisa’s blog
Lisa’s book
Lisa’s YouTube channel
Lisa’s Instagram page

Robert Welsh: Doing My Makeup Using Techniques I Hate

I’ve been watching Robert Welsh on YouTube for years and I really enjoy his content on Instagram as well. On his channel he creates amazing makeup looks, gives professional makeup advice, reacts to popular beauty trends, debunks popular makeup myths, and much more!

Robert is a professional makeup artist and his mission statement in the beginning of every video is “to help you become a pro yourself or just someone that’s really good at makeup. Here we learn how to separate what we see online from what’s actually useful in real life.” Welcome to Artist Spotlight #7 series on my blog.

I came across this video and it made me laugh so much that I decided to share it with you!

Check out more of his videos on his channel.

Some Of the Best Skincare Advice

There’s a lot of misinformation out there regarding skincare “tips & tricks” and product recommendations. I really enjoy James Welsh’s YouTube channel, as he’s a skincare expert who can be trusted to go to for advice.

In his videos, he explains why certain skincare tips work or don’t, what skin type should incorporate what techniques, and more.

Some of the best tips from his videos that I continually practice:

  • Never use lemons or limes in your DIY skincare – they really dry out the skin!
  • Don’t place your masks or other topical treatments on your eyes – the skin on the eyes is very slim and sensitive, the chances of damaging the eyes are very high.
  • Always use eye protecting goggles when using light therapy treatments.
  • Apply actives after the moisturizer – a moisturizer creates a buffer before the toner, retinol, etc.
  • 3-Finger Sunscreen Method – apply a strip of sunscreen on the longest three fingers and apply to the face and neck, blend in with a sponge or a puff for the product to properly sink into the skin.
  • You can use the same cleanser to double cleanse – these days most cleansers contain ingredients to properly deal with makeup residue, environmental pollutants, and more.
  • Wash your hair before you wash your face and body – ingredients in shampoos and conditioners tend to clog pores if left not washed off, which can lead to breakouts and acne.
  • A simple 3-step morning and evening skincare routine that works best with your skin is all you need! Our skin changes and our routines should change accordingly. Having a basic routine to rely on is especially important when trying out new products to figure out what is causing an issue or bringing a benefit not seen before.
  • Consistency is key. At least do the basics and bare minimum even if your entire routine consists of 6 or more products.
  • Skincare is a really good anti-stress procedure – take the time to enjoy that face mask after a long day, make it interesting and exciting as a portion of “me time”.

Some of the myths he debunked in his videos:

  • To gain the benefits of certain products (fruits, ingredients) when using as a face mask – you should apply a mask that has been specifically formulated with a proper concentration of your desired ingredient. Simply placing that ingredient in a DIY mixture of some kind, or directly onto your face, will not give you the desired result.
  • There really is a difference between SPF 30 and 50. SPF 50 in chemical formulation is closer to SPF 60, therefore, there’s almost two times more protection using SPF 50 than 30.
  • Retinol does not thin out your skin. Skin cells undergo a natural renewal process, at some points being thinner than usual, however, it does become healthy again. Retinol sticks to proteins in the skin to deliver its many great qualities.
  • Vaseline (petroleum jelly) is not bad for you. It comes from crude oil (algae) and is only problematic without proper refinery, like in the 80s and 90s. Now, however, these mineral molecules are highly refined and stripped of carcinogenic particles.

The videos referenced are:

“Beauty Guru Skincare Mistakes!”
“The Biggest Skincare Myths/Misinformation Busted By Science!”
“Tips and Tricks To Improve And Transform Your Skin”
“Skincare Habits I Started In My 20s That Paid Off In My 30s!”

What are some of your skincare tips that you absolutely rely on? Let me know in the comments below!