In beauty, there is no category more timeless—or quintessential—than lipstick. As an enduring symbol of power and femininity, the transformative swipe of classic lipstick is never to be underestimated. Over the decades, brands have met perennial demand with a dizzying menagerie of offerings, leaving no color, undertone, or finish unturned. But despite the scale of options, there are those strikingly universal shades that women keep coming back to. From true reds to nuanced nudes, here, a dozen classic lipstick shades with that certain something loyal masses can’t get enough of.
Revlon Super Lustrous Lipstick in Fire & Ice
In 1952, Revlon launched its Fire & Ice ad campaign, starring Vogue cover girl Dorian Leigh, and caused a stir with its kitschy quiz supplement designed to decide if one was, in fact, suited to this tried-and-true bold red.
It was in 1991 that makeup legend Bobbi Brown’s debut line of lipsticks hit the Bergdorf Goodman counters. Of all the shades, her Lip Color in pink-tinged Brown caused the biggest sensation, helping to usher in the ’90s nude lip look still being referenced today.
You don’t need to have expert false lash application skills to achieve a thick, long, dramatic lash look. The right volumizing mascara will do just that — no glue required. It will ensure your lashes are anything but subtle.
Plus, I have a quick application tip for you to help your lashes look as voluminous as possible. Before swiping the wand all the way through your lashes, start by wiggling the bristles into the base of your lashes and lightly stamping the mascara against your waterline. This simple step will help even the sparsest fringe look instantly fuller by filling in the gaps between your lashes. Afterward, you can proceed with your usual mascara application technique. Keep scrolling to discover 14 of the best volumizing mascaras to practice that tip with.
Maybelline New York The Falsies Lash Lift Mascara
This affordable thickening mascara left its mark on New York Fashion Week Fall/Winter 2020 at Christian Siriano, Jason Wu, and Naeem Khan, to name a few. Makeup artist Gato says he loves this washable formula for runway shows because it makes an impact but is easy to remove.
Los Angeles-based makeup artist Fiona Stiles has been a fan of Charlotte Tilbury Full Fat Lashes 5 Star Mascara since it launched. The reason? “It’s a great mascara that gives lashes a full, fluffy effect,” she says. “I can always count on it not to clog up fake lashes when I apply it over them, which happens a lot with other mascaras.”
Allure’s digital beauty reporter Devon Abelman has lost track of how many tubes of Tarte Maneater Voluptuous Mascara she’s gone through. Because its formula veers on the drier side, quickly layer on the product for a luscious look that could easily be mistaken for lash extensions.
CoverGirl makes some of the internet’s highest-rated drugstore mascaras, so it’s no shocker that the masses love the recently released Exhibitionist Mascara too. That hourglass-shaped brush is loaded with long, dense bristles, so one coat can go a long, long way.
The Wander Beauty Unlashed Volume & Curl Mascara doesn’t just add drama to lashes, it also lengthens and helps them hold a curl. The versatile pick has won a Best of Beauty Award because you can add multiple layers without worrying about your lashes looking spidery.
Lattes, facials, and gummies aren’t the only things spiked with CBD oil lately. The Milk Makeup Kush High Volume Mascara is too, and Los Angeles-based makeup artist Molly R. Stern is feeling it. “The brush is great and deposits a full lash every time,” she says.
Los Angeles-based makeup artist Mai Quynh swears by the Yves Saint Laurent Volume Effet Faux Cils Mascara for serious lash volume. “I love the formula because it gives lashes a fullness without making them clumpy,” she says. “Also, it’s not flaky and I really love the smell!” Yes, you read that right. This is one of the few mascaras that doesn’t smell like paint.
Professional makeup artists and Allure editors alike often find themselves reaching for the beloved Dior Diorshow Mascara. Stoj, an MUA based in New York City, prefers it for an extreme-volume effect. “This mascara is enriched with microfibers to give you the most voluminous lashes,” he says.
As soon as you grace your lashes with the Chanel Le Volume de Chanel Mascara, you’ll probably have the same reaction as New York City-based makeup artist Joseph Carrillo has every time he uses it: “It’s like wow, thicker, fuller, drama, sexy, sultry,” he says.
Fenty Beauty Full Frontal Volume, Lift & Curl Mascara
Allure’s digital assistant beauty editor Angela Trakoshis only had to try Fenty’s Full Frontal Mascara one time to know she was in it for the long haul. Thanks to the drastically different bristles on either side of its brush, you can swipe on one thin layer of mascara for length, or coat it on until you’ve reached full-volume capacity. “It normally takes me four coats of mascara to get my desired lash, but thanks to Rihanna, it now only takes two,” Trakoshis says.
This drugstore selection has won both a Best of Beauty Award and a Readers’ Choice Award for its glossy black formula and wand, which is decked out with supershort bristles that help fan out lashes. Be sure to twirl the wand as you sweep it through your lashes to take full advantage of its maximizing powers.
The first time New York City-based makeup artist Chiao-Li used Givenchy Noir Couture Volume Mascara, she was shocked: “It really makes your lashes look super voluminous and doesn’t clump at all,” she says. “It’s my absolute favorite whenever I want to create great volume without using false lashes.” She recommends layering it over a coat of Chanel Inimitable Waterproof Mascara for a longer-lasting curl and over-the-top vibe.
Just as its name suggests, Lancôme Monsieur Big Mascara comes with a pretty beefy wand. Don’t be intimidated by its size. Allure’s digital deputy beauty director Sophia Panych believes it’s the key to nearly doubling the thickness of your lashes.
If you’ve ever lusted after Emily Ratajkowski or Shay Mitchell’s lashes, chances are Los Angeles-based makeup artist Patrick Ta raked Marc Jacobs Velvet Noir Major Volume Mascara through their fringes. “This is one of the blackest mascaras I’ve ever used,” he says. “If you are looking for intense definition, you have to give this a try!”
Whether you need it to cover a blemish, lift dark under-eye circles, or simply even out skin tone, finding the best concealer for you and your skin can be game-changing. In fact, now that fresh, luminous skin is wholly in (and we’re all about cutting down on time spent in front of the mirror), concealer is the one product we all really need to get right. Many make-up artists actually recommend forgoing foundation in favour of a good concealer applied in all the right places: on reddened areas, spots, hyperpigmentation, and anywhere that needs brightening.
Of course, different occasions (not to mention skin types) call for different concealers, and it can be a minefield finding the right one for the job. Those who want to cover blemishes might look for a kind-to-skin concealer which is formulated with ingredients like salicylic acid to unclog pores, while mature skins should look for a concealer with a subtle, sheer coverage that won’t settle into fine lines, but instead will bring the glow. What everybody wants – whatever their skin type – is a flexible, elastic concealer that melts seamlessly into skin, delivering smooth, even coverage.
Formulations have come on in leaps and bounds in the last few years – you will be hard-pressed to find anything that imparts a cakey effect now. But if it does, it might be down to the way you’re applying it. Many make-up artists recommend applying concealer with your fingers, since the warmth from your skin helps melt the product into skin for an imperceptible finish – although make sure you do so with clean hands. For those who prefer a brush, look to Artis – its brushes are the best for buffing product into skin.
Once you have found the best concealer for you, your skin will thank you. For all of your texture, finish and coverage requirements, here is British Vogue’s edit of the best concealers to buy now – from Tom Ford’s Emotionproof Concealer (great for weddings), to MAC’s Studio Fix Conceal & Correct Palette.
Best For Long Wear: Tom Ford Emotionproof Concealer
We all have those occasions when we know tears will roll. That’s when you need Tom Ford’s Emotionproof concealer – it will stay put through those trying moments.
Best For Long Wear: Laura Mercier Flawless Fusion Ultra-Longwear Concealer
Designed to diffuse light for a soft-focus appearance, Laura Mercier’s Flawless Fusion Ultra-Longwear Concealer works wonders on dark circles, but remains more or less undetectable on the skin. Shades are divided into cool, warm and neutral undertones, making it easier than ever to find your perfect match.
Laura Mercier Flawless Fusion Ultra-Longwear Concealer, £24, available at CultBeauty.com.
Best For Long Wear: Yves Saint Laurent All Hours Concealer
True to its name, this liquid concealer lasts for up to 16 hours and won’t budge no matter how much humidity you are hit with.
Best For Long Wear: BareMinerals BareSkin Stay-In-Place Liquid Concealer
For something that lasts but is still lightweight, look to this BareMinerals concealer, which has numerous skincare benefits, too.
BareMinerals BareSkin Stay-In-Place Liquid Concealer, £24, available at Feelunique.com.
Best For Long Wear: IL MAKIAGE Fck I’m Flawless Concealer
For a vast spectrum of shades that is sorted by skin tone and undertone, to make finding your perfect shade easier, this longwear concealer is the ultimate for covering all manner of skin concerns, from blemishes to under-eye circles. A must-try.
IL MAKIAGE F*ck I’m Flawless Concealer, £24, available at IlMakiage.com.
Best High Street Concealer: L’Oréal Paris True Match Eye Cream In A Concealer
The ultimate hybrid product, this concealer is also an eye cream that is packed with hyaluronic acid to hydrate and brighten the delicate skin around the eyes. It’s also less than £10.
L’Oréal Paris True Match Eye Cream In A Concealer, £9.99, available at Lookfantastic.com.
Best High Street Concealer: Benefit Boi-Ing Industrial Strength Concealer
Creamy and soft, this concealer will disguise anything you’ve got – and will stay put for hours.
Best High Street Concealer: Clinique Beyond Perfecting Foundation And Concealer
If you like to keep the products in your make-up bag to a minimum, look no further than Clinique’s dual foundation and concealer, which offers full coverage and a flawless finish.
Clinique Beyond Perfecting Foundation And Concealer, £28.50, available at Selfridges.com.
Best For Full Coverage: BECCA Ultimate Coverage Longwear Concealer
Known for products that make skin glow, Becca’s longwear concealer is no exception: it utilises light pigments to blur fine lines, pores and uneven texture while imparting a satin finish, which makes skin look fresh and radiant.
BECCA Ultimate Coverage Longwear Concealer, £21, available at SpaceNK.com.
Best For Full Coverage: Marc Jacobs Beauty Accomplice Concealer & Touch-Up Stick
For those who like a full-coverage concealer that isn’t cakey, look no further than Marc Jacobs’s offering, which is formulated with snow mushroom to help hydrate as it conceals.
Marc Jacobs Beauty Accomplice Concealer & Touch-Up Stick, £24, available at HarveyNichols.com.
Best For Full Coverage: Uoma Beauty Stay Woke Luminous Brightening Concealer
A brilliant shade range for all undertones, plus fun packaging, make for a must-buy concealer that, importantly, is also small enough to fit inside any purse or clutch bag you own.
Uoma Beauty Stay Woke Luminous Brightening Concealer, £21, available at Selfridges.com.
Best For Full Coverage: Estée Lauder Double Wear Instant Fix Concealer
Double Wear foundation is a best-seller for a reason, so if you’re a fan of the classic Estée Lauder foundation, you’ll love this full-coverage finish concealer. The dual-ended wand has one side that dips into a hydrating base to prep the area, while the other gives instant brightness and coverage.
Best For Under-Eyes: Nars Radiant Creamy Concealer
Nars’s award-winning concealers are truly amazing. This particular one is popular for its medium to buildable coverage, which allows for correction with a more natural and dewy finish – it works perfectly on fine lines under the eyes.
Best For Under-Eyes: Dior Diorskin Forever Undercover Concealer
Using clever adaptable pigments, this fluid concealer is as good on grey, sallow skin as it is on red, raised skin. The angled doe-foot applicator allows you to apply small amounts in delicate areas (like under the eyes), or sketch a little more broadly across larger areas if needed.
Dior Diorskin Forever Undercover Concealer, £22.50, available at Boots.com.
Best For Under-Eyes: Erborian BB Eye Touche Parfaite
With purslane, a powerful antioxidant that is also anti-inflammatory, this concealer is as good at being an eye cream as it is obscuring under-eye bags.
Erborian BB Eye Touche Parfaite, £34, available at SpaceNK.com.
Best For Under-Eyes: Sarah Chapman Eye Insurance SPF 30 Protecting Eye Tint
If it’s a light-reflecting glow you want under your eyes, rather than anything too full on, Sarah Chapman’s new eye tint is your guy. This light-as-air formula is primed to make you look more awake, and simultaneously firms, brightens and protects from UV damage, thanks to an SPF of 30.
Best For Mature Skin: Bobbi Brown Intensive Skin Serum Concealer
If you’re keen to treat your skin to some nourishment while disguising blemishes, look to Bobbi Brown’s hybrid serum concealer; expect a fresh, flawless finish and hydration thanks to mushroom, Indian tree root and bamboo grass extract within the formula.
Bobbi Brown Intensive Skin Serum Concealer, £30, available at Selfridges.com.
Best For Mature Skin: Kevyn Aucoin The Etherealist Super Natural Concealer
Imparting a bright finish, this concealer feels like satin and contains brightening pearls to help lift areas of darkness or uneven skin tone. It’s particularly brilliant for underneath the eyes.
Kevyn Aucoin The Etherealist Super Natural Concealer, £24, available at SpaceNK.com.
Best All-Rounder: MAC Studio Fix Conceal & Correct Palette
Can’t find the exact concealer shade for you? One of MAC’s six-part palettes will have you covered in both winter and summer as your skin tone changes – you can also layer or blend for the ultimate colour match.
MAC Studio Fix Conceal & Correct Palette, £30, available at Selfridges.com.
Best All-Rounder: Glossier Stretch Concealer
Elastic micro-waxes mean that Glossier’s Stretch Concealer never settles into fine lines, whilst the oil-packed formula gives it a dewy finish. Perfect for subtle, natural-looking coverage.
The Retoucher does exactly what it says on the tin. Perfect for concealing blemishes and imperfections, its lipo-siliconic compound provides a traceless, plaster-like cover which blends seamlessly into the skin.
Best All Rounder: Giorgio Armani Luminous Silk Concealer
If you’ve tried Giorgio Armani’s cult Luminous Silk foundation, you’ll know how brilliant it is at offering just the right amount of coverage and the ultimate radiant finish. The concealer is just as good, and blends seamlessly into skin.
Giorgio Armani Luminous Silk Concealer, £34.50, available at Selfridges.com.